Frequency Media Group Artist Profile : Sweet & Irie

Sweet & Irie is the band project of singer/songwriter Edward Ru.

Ru delivers his signature sound “Sunshine Reggae” - bouncy good time reggae, crafted under the Pacific Sun with a healthy dose of that classic one-drop rhythm.

Sweet & Irie debuted on the New Zealand Reggae scene in 2007 first appearing on Brotha D’s single ‘Take It Out South’. The group followed it up with their debut RIANZ Top 20 album Localize It in April 2009, featuring the gold selling single ‘Feels Like Magic’ with the Horsemen Family.

Second album Irie Inspiration (2012) was crafted over three years with Ed taking time off to go 'Back To The Islands' (the 1st single & Video filmed in Rarotonga) and reconnect with the local music community.

Ed Ru takes the listeners on a journey to his music foundations, incorporating Ukele and traditional melodies into the album and working with Rarotongan music royalty Brother Love on the 'Feels Like Magic' Raro Remix and 'Aotearoa', a transition to the place he calls home now.

Aeroplane Music represents the master rights for the following releases on behalf of FMG:

Sweet & Irie - Localize It (2009)

Sweet & Irie - Irie Inspiration (2012)