Santigold has announced that her third studio album 99 CENTS will be released on January 22nd through Atlantic Records.
First single ‘Can’t Get Enough of Myself (feat. B.C.)’ received its first airplay on Zane Lowe’s Beats 1 show this week and is available to purchase now.
99 CENTS explores the commercial nature of our world and the ways in which we package ourselves and our lives for consumption.
Says Santigold, “We have no illusion that we don’t live in this world where everything is packaged. People’s lives, persona, everything, is deliberate, and mediated. It can be dark and haunting and tricky, and freak us out, but it can be also be silly and fun and we can learn to play with it.” She also explores the notion of perfection and our inherent inability to attain it.
The use of playful satire, social critique, and self-examination to explore these themes is reflected in the album’s cover art; a collaboration with photographer Haruhiko Kawaguchi, that finds Santigold shrink-wrapped amongst her cluttered possessions ready for the store shelves.
On 99 CENTS, Santigold attempts to explore new corners of her sound and different ways to convey her vision and political commentary. Working with long-time collaborators John Hill, Dave Sitek, and Doc McKinney she also collaborated with new artists including Patrik Berger, Vampire Weekend’s Rostam Batmanglij, Hit Boy, Justin Raisen, B.C., ILOVEMAKONNEN, and Sam Dew. The result is a bright and big genre-defying sound capturing the fearlessness Santigold has become known for.
You can pre order the album now: http://apple.co/1Mm1wFS