Beck's Beer has teamed up with acclaimed Kiwi artist John Reynolds and local indie label Arch Hill Recordings for another art and music project. The project features 24 new label designs by Reynolds inspired by Arch Hill Recordings releases from over the years.
Official Press Release: "Beck’s is continuing to break convention this spring, by replacing its traditional labels with 24 art labels for its 330ml bottles from one of New Zealand’s most celebrated artists, John Reynolds.
Reynolds has pulled song lyrics from record label Arch Hill’s extensive song catalogue to use as inspiration to create the series of limited edition labels for Beck’s bottles, which will be available in 12-packs and in bars from early October.
Beck’s dedication to art and independent thinking shines through with the latest set of labels inspired by lyrics from songs within the Arch Hill camp. Lyrics from artists such as Family Cactus, The Clean and Street Chant inspired John to create 24 multi-layered pieces of artwork, which were transformed into the labels.
“I was delighted to be asked by Beck’s to design the latest set of labels. It’s extremely refreshing to see a brand such as Beck’s embrace and encourage New Zealand artists – both musically and visually. It’s a rare opportunity”, says Reynolds, “and one I’ve savoured every minute of.”"