Apple Music recently announced it had raced to 10m subscribers within seven months since its launch.
The last update we had from Spotify on its user numbers was in June 2015, shortly before Apple Music’s launch, when Daniel Ek’s company confirmed that it had 20m paying customers and 75m active users overall.
However, shortly after the Apple Music 10m news was reported, Spotify’s communications boss Jonathan Prince tweeted the following:
"YUP, OUR SUBSCRIBER GROWTH IN THE LAST SIX MONTHS OF 2015 WAS THE FASTEST EVER.”
But what are hard numbers? Spotify’s fastest ever subscriber growth previously took place in the first six months of 2015, when it grew by 5m people.
In the second six months of 2015, according to Jonathan Prince, subscriber numbers must have grown by 5m people or more.
Hence, Spotify’s subscriber base must now be north of 25m.
For the full story head over to the Music Business Worldwide website.